CUSTOMER ENGAGEMENT SPOTLIGHT: DHL EXPRESS’ CHRISTINE NASHIK
As one of the world’s largest logistics companies, DHL Express must exceed the expectations of thousands of [...]
Avoid the mistake made by 93% of marketers
Do you like marketing? I don't mean doing marketing, I mean being marketed to. Reading [...]
What an engaged customer looks like
We’ve all heard that it’s easier and less expensive to sell to an existing customer [...]
Customer engagement is the best investment you can make in 2016
You’ve probably heard that investing in customer engagement helps you keep customers and create more [...]
Are your customers engaged?
Whether you realize it or not, your current customers are a source of crucial knowledge, [...]
4 reasons existing customers are more profitable than new ones
What’s the lifetime value of a customer? Textbooks will tell you it's a complex formula [...]