Michael Marzec

About Michael Marzec

With 30 years of media and marketing experience, Michael leads Convero's efforts to build unique strategies that drive meaningful - and measurable - engagement for clients across a wide range of industries.


As one of the world’s largest logistics companies, DHL Express must exceed the expectations of thousands of [...]

Avoid the mistake made by 93% of marketers

Do you like marketing? I don't mean doing marketing, I mean being marketed to. Reading [...]

What an engaged customer looks like

We’ve all heard that it’s easier and less expensive to sell to an existing customer [...]

Customer engagement is the best investment you can make in 2016

You’ve probably heard that investing in customer engagement helps you keep customers and create more [...]

Are your customers engaged?

Whether you realize it or not, your current customers are a source of crucial knowledge, [...]

4 reasons existing customers are more profitable than new ones

What’s the lifetime value of a customer? Textbooks will tell you it's a complex formula [...]